Within the broader challenge of attracting talent to the industry, there is a clear lack of interest among students and young workers in more technical and traditional industrial tasks, such as welding, fitting, or maintenance work.

Many young people are strongly attracted to roles related to new technologies. However, what is often overlooked is that digitalisation is already being integrated into workshop environments, allowing these traditional tasks to evolve and become more technologically advanced.

At FEMETALINDUSTRY, we are actively working to make these roles more attractive and visible to young people. In recent years, the metal industry has experienced such a strong demand for skilled labour that many young workers do not have to wait long for their first job. In addition, these positions are often well remunerated compared to other entry-level alternatives.

In our view, one effective approach is to use videos and testimonials from young people currently working in companies within the Cluster, showing their day-to-day activities, the positive working environment in workshops, and the reliability of the companies. This helps build trust, highlighting job stability, timely salaries, and long-term career opportunities.